Branson’s caught the Brazil bug
Richard Branson has set his sight on investment in Brazil which he describes as a market set to enjoy growth, it has been reported.
The British billionaire revealed he is in discussions with Brazilian partners over an agreement which could see the launch of Virgin Brazil, according to Reuters.
Brazilian real estate may enjoy a rocketing success if the entrepreneur goes ahead as it it could lead to a boom in the numbers of tourists visiting the Latin American nation.
"We know there is a lot of room to grow given the country’s size and the need to develop the air transportation system for Brazil’s own growth – Brazil is a very dynamic market and we haven’t paid enough attention to it in the past," Branson told Agencia Estado.
Branson is reportedly worth £4.4 billion and was placed 236th in Forbes’s list of billionaires this year.
His Virgin brand now covers more than 360 companies including Virgin Atlantic Airways, the Virgin Records music label and Zavvi which was formerly known as Virgin Megastores.
