Brazil property benefits from marketing
Brazilian property could be set to benefit from a new advertising campaign launched by the Ministry of Tourism (Embratur) using the slogan "Brazil Sensational".
According to Embratur, the campaign is expected to be wider spread and more attractive than previous efforts and above all will have a greater impact on the image of the nation.
"Those who have visited Brazil’s destinations know that they give tourists the opportunity to experience different sensations at the same time, such as the cuisine, people, beaches, music, scenery and environments," a ministry statement said.
Using vibrant, seductive and colourful images the campaign will be launched across the internet, press and metro on the main tourist routes.
The marketing is an "excellent opportunity" to strengthen Brazil as a destination and an "object of desire" for foreign tourists.
It was reported in the New York Times earlier in the week that Brazilian property was booming due to the nation enjoying economic buoyancy.
