Connectivity boom in Brazil
Emerging markets such as Brazil are experiencing a "connectivity boom" according to new reports this week.
"High-flying" emerging markets which were at one time considered "too risky" are now being introduced to connectivity technologies, such as mobile phone Wi-Fi connections, due to the "high returns" that investments in these markets promise.
Peter Gaffney, president of AXES, an agency broker that has worked with its parent, Auerbach Grayson and Co, to develop an extensive network of foreign brokers in 104 countries, ranging from Brazil to South Africa, commented on the developments.
"In the last two years, emerging markets have made quantum leaps…You’re getting electronic access and trading desk capabilities, which includes research, speaking with our partners overseas and understanding what is happening from a country or regional perspective," he said.
A boom in connectivity could be good news for Brazil, as it would allow tourist operators and property retailers to reach out to a wider audience, via broadband connections.
Brazil’s foreign tourism industry, according to the national tourist board Embratur, saw record amounts of foreign tourists this August, but these new advances in connectivity could help Brazilian holidaymakers discover more about what is on offer in their own back garden.
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