TAM in ‘top ten’ Brazilian brands
Brazilian airline TAM has been named as one of the country’s top ten brands, further cementing the growth of the Latin American country’s aviation industry.
A survey conducted by Interband, one of the world’s leading global branding consultancies, has ranked the airline eighth in a list of the ten most valuable brands in the nation.
The company is the only airline in the list and has moved up two spots since 2005, when it entered the list.
According to Interbrand, when conducting the survey it considered whether the majority of the company’s capital "is in the hands of Brazilians", listed on an exchange or published regularly on the financial information market and whether the company interacts with its end-consumers.
TAM’s president, David Barioni Neto, said: "This result is a reflection of our business strategy, which emphasizes the perpetuation of the company and, therefore, the need to increase the value of the brand."
As the leader in the Brazilian domestic flight market for more than four years, TAM held a 46.6 per cent domestic share and a 71.2 per cent international market share at the end of October 2007.
It serves 81 different cities in the domestic market through regional alliances and maintains code-share agreements with international airlines that allow a greater number of passengers to travel to a large number of destinations throughout the Latin American country.
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