Brazilian investors could gain from tourism campaign
Brazil has launched a new marketing campaign to boost its tourism levels that could have a positive effect on overseas property investment.
Americans will be the prime target of the campaign as they account for the largest percentile of foreign tourists to the country, with 721,633 US holidaymakers visiting the country last year alone.
The country’s tourist board, Embratur, announced that it aims to attract 1.2 million US visitors by 2010 and has invested $1.6 billion (£0.8 million) into achieving this goal.
Brand Week reports that as part of the campaign, adverts carrying the tag-line "Sensational" will be displayed around the country, sometimes also bearing the slogan become a "fan of Brazil".
The online publication writes that visuals of the ad campaign play up Brazil’s golf attractions, beaches and natural wonders through a series of billboard posters and internet and print publication ads.
A Newcastle-based firm announced this week its bid for a £6 million contract to build two luxury golf courses in Brazil.
It is hoped that the project, which is backed by ex-professional golf player Mark James, will act as a major pull for tourists.
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