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Brazil Property News: Arabic food to lure tourists to Brazil?
8th July 2008 04:52
Those hoping to buy property in Brazil could be interested to learn fast food franchise Mister Sheik is expanding its culinary Arabic empire.
In a move that is set to drive Middle East tourism in the country, the chain will add a further eight shops to its established eatery line.
Among the first new additions will be a restaurant in Sao Luis, in the north-eastern state of Maranhao.
It will be supplied by a new industrial kitchen, which is set to double production capacity across the franchise and increase branding identity.
Chain director Renata Nogueira says: "Previously we did not have a chain identity, each shop operated as it liked.
"Now the products are going to leave the kitchen pre-processed and will be distributed to the shops, which are going to fry or roast them at the time of serving."
Mister Sheik was launched in 1991 and currently has 33 shops in Sao Paulo and Parana.
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